Prospects for Nepali talents in the Diaspora

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It would hardly be any exaggeration if one were to say there is career everywhere now. If you were to travel five years back in time, there were limited ways of getting into a successful career or to fame. Fast forward five years to where we are today, just about anyone can make it big on social media and immediately kick-start a profession. Media is the message, again, to paraphrase media guru Prof Marshall McLuhan.

Take Social Media Entertainers Logan and Jake Paul for example. The Paul brothers gained stardom on the now defunct Vine app. Their six-second viral videos soon evolved into 15-minute daily vlogs (video blogs) on YouTube and are gaining a hundred thousand subscribers on a day-to-day basis, making their channels the fastest growing family on YouTube. The Paul brothers remind their viewers everyday about following their dream, no matter the challenges, and preaching them to venture off the beaten path of society and be their own role model. It makes sense seeing how two years ago, they were just two brothers living in Ohio, attending school and making six-second videos on the internet and now they’ve both founded their own company and are landing roles in major film productions in Hollywood. It’s 2017 and it seems that now, their career is in the air. All one needs is a message to the media.

Nevertheless, regarding the Nepali music industry, career development is still a matter for the future, although it seems it is not as distant as we may think it is. The Nepali music sector contains very few widely recognized female singers. Among them being Anju Panta whose modern songs are loaded with messages of love and betrayals. Her concerts and solo events are in great demand in Europe, Australia and America. 

Panta voices her concerns about the lack of female musical talent and the need to fill the void. She has said she would be immensely ecstatic if Nepali girls in the Diaspora were to fill the vacuum of female voice in the Nepali music industry. 

When Indu, a Nepali American teen studying in Virginia, asked Panta whether she could inspire Nepali youngsters into music industry and convince their parents to consider Nepali music as a path to professionalism, the female heartthrob of Nepali music could not fully convince her.

“But I can tell you that there sure are very few female singers in Nepal and thus there is a market for a career. And you know, the medium is already there. All you need is talent,” Panta said while answering Indu at a press conference organized by International Nepalese Artists Society (INAS) and coordinated by Ramesh Mainali to inform the Nepali Diaspora about her upcoming tour to US cities. 

"I am sure if there were one from your group, your parents would have been so proud to see me sing alongside you and there would come a day when you would go to Nepal and do a solo music concert," Panta said adding that it is happening in India.

Her first concert is scheduled to be held in Manassas on Sunday, August 13th at 5:30 pm. She will be doing a live show, covering all her hit songs from her debut album in 2017 including contemporary hit Nepali numbers, Bhanchhu Aaja, Surke Thaili Khai and Purba Paschim Rail. Panta will also perform in other major cities including New York, Boston, Los Angeles, Denver and in the state of Oregon. 

She also said 50 percent of all proceeds will go directly into the hands of children's education through her charity, Anju Panta Foundation. She’s a big advocate for children’s rights and said she will devote all her time in social services after her music career. 

She encouraged everyone to attend her music festival as it might appeal to millennials, and inspire them to follow their dream and hopefully draw a new generation of female Nepali singers. After all, it is 2017. 

Thanks to singers like Anju Panta, the Nepali Diaspora can quench its thirst for contemporary Nepali music in the foreign soil where live Nepali concerts happen once in a blue moon. Let's hope Nepali talents in the Diaspora will come forward, seeing Panta calling them on stage to perform along with her.

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